I’ve supported the rollout of high-profile campaigns across scripted and unscripted television, non-profits, and tech. My experience spans media monitoring, coverage reporting, and press pack creation through to event support at premieres, screenings, and festivals. I’ve coordinated with talent, executives, and global partners to ensure clear communication, consistent messaging, and standout coverage across markets.

Alongside my communications experience, I’ve supported brand and marketing initiatives that required both creative thinking and structured execution. At Universal International Studios, I worked closely with the Marketing Manager on pitch decks, tone boards, and branded materials, ensuring consistency with studio guidelines across campaigns and external presentations. My experience also includes supporting the planning and delivery of client-facing activations at IBM, where I contributed to a “university”-style showcase event for top clients, managing elements of the planning, logistics, and on-the-day execution. During my university studies, I focused heavily on brand strategy projects, developing campaign decks that included market research, positioning strategies, and creative campaign concepts, building my skills in turning insights into clear, visually compelling narratives.

My social media experience covers both creative strategy and hands-on content production. From live coverage strategies for events, crafted posts around cultural moments, and visual assets for award wins and campaign milestones. Beyond the studio, I’ve built and executed content calendars for university projects, my student radio station, and local non-profits, managing everything from video and photography to copywriting and scheduling. I’ve also worked on campaign briefs and collaborated with agencies to ensure assets followed brand guidelines and performed effectively across channels.